Investing In Pot: How To Monetize A Cannabis Website

Investing In Pot: How To Monetize A Cannabis Website

The exploding popularity of Cannabis products has created an abundance of opportunities to get in on the action. Running a website that focuses on the euphoria-inducing plant is a great way to rake in some extra income. Once you build up a sizable following, you must develop an effective strategy for monetizing that audience. In this guide on how to monetize a cannabis website, we do just that.

Managing expectations

Although anyone is capable of running a profitable cannabis website, it is important to understand that it takes a bit of time before the cash begins to flow. Patience and consistency are the names of the game when you first create your blog or website. This means that you must be passionate enough about cannabis to remain dedicated through your site’s initial growing pains.

Learning the basics of SEO

SEO, or search engine optimization, is the process of making your website more palatable to search engines like Google or Bing. If your website is attractive to one of these engines, they will favor your listing and put it closer to the top of the results. A great goal to shoot for is one of the top five spots on the front page. Keep in mind, you will need to learn about multiple algorithms if you want to rank high on multiple engines.

If you know nothing about how to optimize your site, there is an abundance of information available online. With a few days of research, you can accrue all the knowledge necessary to improve your rank on many different platforms. To make it easier to keep track of each platform and its unique advertising rules, check out this link. This handy advertising guide is updated regularly so you can stay on top of any new policy changes that inevitably occur.

Ways to Monetize a Cannabis Website or Blog

With your SEO game on point, you will naturally begin to attract more traffic. A consistent following and engaging content are all you need to start monetizing your work. Here are some of the most common end effective ways to monetize your cannabis page.

Affiliate Marketing

You can become an affiliate for a variety of businesses, products, and services to make money recommending their goods. With the use of affiliate links, you can urge your audience to buy directly from one of your posts. The trick is to create interesting content and drop in your links as organically as possible. You don’t want your audience to feel as though you are overselling them. Each time a visitor purchases anything through one of your links, you get a commission on that sale. Commissions are usually based on the percentage of money spent, but sometimes a company will pay you a flat fee regardless of how much the customer spends.

Since you know your audience will be interested in marijuana and CBD products, you should focus on finding affiliates in the cannabis industry. Check out to be taken to a frequently updated list of cannabis affiliate marketing programs. There you will find a variety of seeds, buds, grow kits, and other items your audience will naturally be interested in.

Regular Advertising

As both your content library and traffic levels grow, you can start to make some decent extra cash from traditional banner and picture ads. The key to this approach is to not drive your visitors crazy with intrusive ads that pop up in their face. Tastefully placing ads where they won’t overly distract readers is the name of the game.

Create Your Own Merch or Products

Many website creation tools allow you to incorporate a shop directly on one of your pages. Even if you don’t have any experience creating cannabis-related goods, you can design custom merchandise for your fans to enjoy. T-shirts, mugs, blankets, hoodies, and other household items can be affixed with your logo or an iconic phrase to generate more revenue.

If you are capable of making your own cannabis products, then an e-commerce store that connects you with every potential customer around the globe could rake in some serious green. You could sell items one at a time, or create a special subscription package that goes out regularly. Subscription models provide a reliable stream of income for each pay period.


This option has become increasingly popular as most internet users now feel comfortable enough to support their favorite creators directly. You can put up a donation link almost immediately once your site goes live. Just be careful not to ask so often that you begin to annoy daily visitors. You can also leverage a monthly donation platform like Patreon or SubscribeStar to stabilize this income source.

cannabis content writing services

About the author

George Mouratidis works as a full-time copywriter and journalist. He is the founder of, a bespoke content writing agency for the cannabis industry. George is a regular editor for many industry publications, as well as corporate blogs. He is also the co-writer of the book Ganja Hustle; a hit cannabis growing guide for the USA and Canada markets. When he is not writing, George likes to work out, trying new foods and playing with his cat. Currently, he lives in Greece.