The Original Cannabis Content Writer | CBD Content Writer

Working With WeedCopywriter

How Can A Cannabis Copywriter Help Cannabis Businesses

WeedCopywriter was founded in October 2017 by George Mouratidis, an SEO professional and CBD writer. The goal was to provide bespoke cannabis content writing services for brands in the legal marijuana industry.

Cannabis is the fastest-growing industry in the US and Canada. New companies are sprouting every day, creating a highly competitive online market. As a freelance cannabis writer, my role is two-fold:

• To empower consumers
• Increase the authority of your domain by following SEO best practices.

According to research, approximately 80% of consumers do internet research before purchasing. Knowledge is even more important when it comes to cannabis brands since a large chunk of prospective customers is not familiar with the products.

With cannabis legalization showing no signs of stopping, it is expected that the competition will only continue to grow. A solid cannabis SEO content writing strategy offers a great way for cannabis businesses to grow organically and set themselves apart from the competition.

The world of search engine optimization is constantly changing, and those who keep up with the news have the most success with ranking their cannabis site or any other type of commercial website. Those in the cannabis industry need to focus on SEO for the foreseeable future since PPC possibilities are not generally available yet.

If you are seeking a dedicated CBD copywriter for your business, look no further. WeedCopywriter is your No.1 choice for cannabis copywriting solutions of all types. With years of experience in agile startup environments, I can offer you a concise content plan according to your specific SEO needs.

Why Work With A CBD Writer

• Understand and engage with your audience
• Consolidate your efforts with actionable data
• Save money by investing in evergreen content
• Track results and monitor your campaigns

Providing Cannabis Content Writing Services To

• Cannabis publications, blogs, affiliate sites, and corporations
• SEO blog writing for dispensaries and marijuana delivery companies
• Cannabis retail stores
• News outlets and authoritative industry websites
• Hemp growing and biomass processing facilities
• CBD product wholesalers and retailers in the US, Canada, UK, and Australia
• White label solutions for marketing and web design agencies

Do You Need A CBD Content Writer?

Although cannabis was always a popular product, it was until very recently, package-less and brandless. Nowadays, cannabis brands have to educate a whole generation of potential consumers who are not opposing the idea of using it but need proper education to do so.

Answering the questions of your audience and guiding them along the sales funnel is a crucial step in your cannabis business. No matter whether your business falls into the plant-touching (cannabis dispensaries/wholesalers) or the non-plant touching (accessories/seeds/headshops), a proper digital marketing content strategy is important.

Cannabis content writing and content creation is essential to focus your digital marketing efforts and make them yield results for a long time. Contrary to traditional marketing methods, data-driven SEO cannabis copywriting is scalable, measurable, and consistent.

The Importance Of Cannabis SEO Strategy For Cannabis Industry Brands

Marketing for maximum exposure on the Web is important in any industry. However, cannabis content strategy features some distinctions that business owners and marketers need to be aware of to optimize their marketing efforts.

If you’re looking to maximize the potential of your cannabis content marketing efforts, it’s important to realize how crucial search engine exposure is for the industry.

Factors For A Successful Cannabis SEO Strategy

The hard truth about cannabis SEO is that nobody knows what it’s all about. Google is notoriously secretive about its algorithm, and the updates they release now and then don’t help eliminate the confusion.

One thing that’s for sure though, is that the days of stuffing keywords in a page and hoping to rank are over for good. Weed SEO has become much more technical, sophisticated, and heavily focused on the user experience. Google loves websites that provide great content and do so flawlessly.

A seasoned web developer will help you immensely at the technical side of things, but that’s not all there’s to it. A good content strategy should also incorporate factors such as:

• Keyword research: building your content on the most competitive keywords for your niche is a practice that’ll never go out of style. The underlying philosophy here is to resonate with your audience and tell them what they want to know. See how I can help you with that!
• Meta optimization: your website’s content is not only made to be seen by human eyes, and Google also needs to know what’s in there, and meta tags are a great way of telling its crawlers what your website is all about.
• Alt tags: much like it can’t read a text like a human, Google cannot see images like we do. Alt tags essentially tell Google what an image is all about. Although it is not as important, it is still a part of an SEO effort.
• Interlinked and structured content: user experience matters. A lot. Your content should be laid out in an easy-to-understand manner, and your resources should link out to each other. That’s an easy -but often overlooked- way of making Google understand how you want to structure your website.
• Content outreach and link building: there is no use having excellent content on your website if no one will ever see it! Also, getting links back to your resources is one of the most important criteria that Google uses to decide whether or not your content is good.

How Can A Cannabis Copywriter Help?

Unique and factual content is one of the best ways to achieve long-term success in both fields. My writing process is built on three main pillars: Honesty, Education, and diligent Research. Content can be hosted on a website and adds value to the visitor experience. It could be an ebook, an infographic, or a funny cat video.

When your audience receives value from you, they are much more likely to build trust with your brand and, therefore, buy from you or mention you. There is a lot of demand for content, even more so in the nascent cannabis industry. People looking for reliable information about the benefits and responsible use of marijuana are more than ever. There are hundreds out there willing to throw 500 words together and call it an “SEO-optimized article.” However, the reality is a little bit more complicated.

What Is Cannabis Content Marketing?

In an age when attention spans shorten, and impatience grows, a cannabis writer needs to create something interesting, factual, and linkable. In other words, you can no longer get away with shallow dives, and your content must be in-depth, researched, and valuable.

The key to great content as an overarching strategy of any weed SEO campaign is originality. Repurposing raw data into text, infographics, or videos is an ideal scenario, as it is more likely to be used as a resource and get picked up by the press and other websites, raising your domain authority.

Keyword research should be an essential part of your cannabis SEO strategy, but it should not be limited to that. The key is to solve a problem and be useful to humans rather than the Google algorithm. A professional cannabis copywriter can help you with:

• Developing a structure for your on-site copy
• Optimize each page for specific keywords
• Transforming data into actionable articles

The Importance Of Cannabis SEO Strategy For Industry Brands

Marketing for maximum exposure on the Web is vital in any industry. However, cannabis content strategy features some distinctions that business owners and marketers need to be aware of to optimize their marketing efforts.

If you’re looking to maximize the potential of your cannabis content marketing efforts, it’s essential to realize how crucial search engine exposure is for the cannabis industry.

To formulate your digital marketing regime, you need to understand what’s different about marketing cannabis products online. The biggest thing to be aware of is that, because of the varying legality use in the United States across the country, some popular channels do not allow for online advertisement of cannabis products.

For example, pay-per-click advertising (PPC) through sites like Facebook and AdWordsis not yet permissible. Large companies generally try to stay out of the political debate around marijuana. In addition to the lack of PPC advertising capabilities, many SEO marketing agencies are also reluctant to take on cannabis companies as clients.

A change is unlikely to be seen regarding the relatively limited opportunities available to cannabis producers and sellers until cannabis is legalized on the federal level. This peculiar position of the market makes it more important for cannabis companies to do their online marketing or be creative in finding weed SEO marketing solutions that they can take advantage of. SEO-optimized content is one of the best ways to reach new customers.

Fortunately, optimizing a website for SEO might be made easier thanks to the fact that the cannabis industry is new and just now becoming open in many states across the country. This can make it so that there is a relative dearth in competition and the market is now open to only a relatively small group of companies.

I work as a full-time SEO specialist and journalist for the travel and cannabis industries.  My mission is to help cannabis businesses rank higher on Google through a robust SEO content marketing strategy.

Through my work and research, I aim to reshape the public image of cannabis and its users, fight misconceptions and promote the benefits of growing and using this amazing plant. My focus is on the global marijuana trade, cultivation, and culture.

Most of my experience in the marijuana industry comes from personal involvement and working with leading companies and publications in the industry. From 2016 to 2020, I have published over 5,000,000 words of unique, in-depth cannabis content online.

You can see samples of my writing on my portfolio or upon request! If you would like to see something that is not listed, just shoot me a message and I will provide you with links to my publications.